Monthly Archives August 2013

Drug Rehab Pay Per Click Marketing

Addiction/Drug Rehab PPC marketing, of course, falls under the service based business model- a model that presents it own set of hurdles in determining a bottom line quantification of a PPC program’s effectiveness. These variables include the obvious intangibility of a bottom line, at least when compared to the E-commerce model, where dollars and cents make perfect and final sense. Respective to the drug and alcohol rehab market, pay per click programs define their additional variables or obstacles in presenting a final evaluation metric for any given time period.  We look at phone calls as a primary goal, but can
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