Monthly Archives February 2015

Bing Ads Reduces Mobile Targeting Options

Bing has recently issued a release stating that their PPC platform, Bing Ads, is no longer allowing opt outs by device.  The user/marketer can no longer choose to not push their ads through any of the 3 device types: desktop, tablet or mobile.  Therefore the inability to isolate by device is not an enhancement, but instead a Bing revenue strategy.  Bing’s release does state that it has an advantage over its competition in Google AdWords by providing a chart that suggests they are more customizable because the “tablet” option can be adjusted through a Bid Modifier, while Google cannot. Bing is
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American Addiction Centers PPC Program

  The Insider-Search Google AdWords expert team was fortunate enough to create, track and optimize American Addiction Center’s pay per click program.  The goal for our PPC team was ultimately pass the day to day management of the programs to AAC’s in-house staff after we’d set-up and run the campaigns for them for the 1st two years.  It was important to American Addiction Center’s VP of marketing, Adam Mittelberg to ultimately have that in-house control over the day to day operations- a goal for which we were happy to cater to.  Typically, this option isn’t viable, that is hiring a full-time
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