In our never-ending quest to server our reader base with new Google AdWords
features and tools, today we’re bringing light to a new campaign type- “Call Only- ads that encourage people to call your business
“. The Google AdWords official description line is pretty clear, but it is important to note that there are no clicks to the advertiser’s web site, whatsoever. In the past campaigns that enlisted call extensions, even those with the phone number only, no link to a web site option, still had the option for click-throughs for any non-mobile ads, for which direct calling wasn’t an option. The new Call Only campaign is only for devices “that can make calls”, or in other words desktops aren’t applicable. Additionally, these Call Only campaigns only work within the Search Network.
Many of our service-based clients
in which we have defined phone calls as a highly relevant conversion will be testing out this new avenue of potentially boosting phone call traffic. While we do know the bidding for these campaigns is based on calls versus clicks, we don’t have any data yet suggesting a costs as compared to a click