Archives for addiction rehab

What is an AdWords Expert?

Insider-Search.com is a Certified Google Partner and Bing Ads Accredited Professional?  What is that and how can it help my businesses?We regularly get asked what an AdWords Expert is, which typically means the questioning party has not heard of Google’s flagship paid search marketing program (also referred to as ppc/pay per click) AdWords.For more on Google AdWords, visit the source itself, Google.PPC Ads Appear at the Top of the Google Search ResultsAssuming you know what the AdWords program is, does, and attempts to accomplish in terms of a business marketing solution, we can then explain the classification of a expert
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Drug Rehab Pay Per Click Marketing

Addiction/Drug Rehab PPC marketing, of course, falls under the service based business model- a model that presents it own set of hurdles in determining a bottom line quantification of a PPC program’s effectiveness. These variables include the obvious intangibility of a bottom line, at least when compared to the E-commerce model, where dollars and cents make perfect and final sense. Respective to the drug and alcohol rehab market, pay per click programs define their additional variables or obstacles in presenting a final evaluation metric for any given time period.  We look at phone calls as a primary goal, but can
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Pay Per Click for the Addiction Rehab Marketplace

Service based businesses have the burden of tracking something other than a simple online/e-commerce sale as a bottom line goal.  We at Insider-Search.com have been working with clients in the Drug and Alcohol Rehab industry for 6 years, and use the following metrics to tabulate a bottom line– phone call contacts, emails, and on site ‘chat’ contacts.  These 3 pieces contribute to the cost per lead, the equivalent of an e-commerce sale or assist in that methodology. If you are in the Addiction Rehab industry, an online chat interface is a must.  A recent report from one of our rehab
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