Archives for affordable ppc agency

Message Extensions- Google AdWords

New Release for Google AdWords– Google’s paid search platform. Message extensions, an extension to the text ad like a call extension, sitelink or callout extends the ad ‘footprint’ and takes up more results page real estate.  The function of the tool itself is novel, in that it allows searchers to reach their service/good providers via text message.  Of course the advantage of this format is everything that a text message is– simple, un-intrusive, time flexible– but in our minds as an advertiser, it allows the searcher to remain anonymous until they’re comfortable sharing next level personal information.  We’ve made this
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Google Premium Partner Status- Insider-Search.com

Insider-Search is excited to announce that Google has promoted our partner status to its Premium level. As an official Premium Google Partner, we look to continue to service our clients with the highest level of honesty, respect and dedication.  In a sentence, we have narrowed it down to hard work and attention to detail, whilst thinking outside the box.  That’s enough cliches for today. Insider-Search–> your newest Premium Google Partner!
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PPC Case Study- Drug Rehab (part 1)

We have had the privilege of working with about a dozen addiction rehab facilities (coast to coast) on PPC campaigns over the past 8 years.  In the last year we’ve worked on Google AdWords and Bing Ads campaigns with 2 very esteemed organizations, American Addiction Centers and Hope By the Sea.  We’ve run PPC campaigns that have had a great level of both short and long-term success, and as a result we created a serviced based PPC case study on our management in the drug rehab marketplace.  We do see these principles applying to most service-based PPC campaigns, in particular those
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AdWords Optimization Series Part-1

Google AdWords Purchase PathFrom the early days of pay per click’s existence until just recently, the paradigm for ppc management was simply conversion based, or more precisely, a final click only valuation.  This means that ppc managers were held to a bottom line success metric and therefore defined keyword performance by any keyword in a particular campaign’s ability to become the final click that led to the desired action– whether an online sale, phone call, email or chat, contact or newsletter sign-up as some examples.We now know that final click does not deserve 100% value.  We’ll continue to investigate and
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What is an AdWords Expert?

Insider-Search.com is a Certified Google Partner and Bing Ads Accredited Professional?  What is that and how can it help my businesses?We regularly get asked what an AdWords Expert is, which typically means the questioning party has not heard of Google’s flagship paid search marketing program (also referred to as ppc/pay per click) AdWords.For more on Google AdWords, visit the source itself, Google.PPC Ads Appear at the Top of the Google Search ResultsAssuming you know what the AdWords program is, does, and attempts to accomplish in terms of a business marketing solution, we can then explain the classification of a expert
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PPC Promotion- Free Setup

Contact us now and mention our “Blog Promo”, and get a fully customized AdWords or Bing/Yahoo Search pay per click campaign set up for free– up to $1000 value.  A month to month PPC campaign is required– we will run the campaign, optimize it, and provide mid-month and monthly ROI reporting.Not sure why companies use PPC marketing to build their businesses? Click here for a 30 second video.We are a Google Certified Partner and Bing Accredited Professional company with 10+ years experience, working with small localized businesses, to large corporations with locations coast to coast.Get real results by using a pay
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How Much Does It Cost for PPC Ads?

PPC or pay per click ads are those internet search marketing paid search ads found when performing a search query at a search engine, like Google, Yahoo or Bing.  PPC is the most controlled form of internet marketing in terms of keywords, targeting area/location, ad copy and budget.  The advertiser pays a per click charge to be included in a search engine like Google’s search results for any particular keyword.But how much should ppc marketing cost?  Well there are a few aspects to that question.  Firstly, PPC ads are necessitated by a keyword, like “roof cleaning” for a power washing
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How Much Should I Pay a PPC Manager?

Companies that know the value of PPC (pay per click online marketing), through Google AdWords, Bing and Yahoo Search, have to then decide how to have a winning campaign and who to have create and manage that marketing initiative.  Hiring an employee to work these strategies has as a benefit in-house control through the existing marketing department, but the disadvantages must be considered.  Hiring comes with the normal HR workload, costs and headache, and employees require benefits, hardware, desk space etc.  So many companies find contracting out the work to specialty companies much more efficient and affordable.But what do you
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