Archives for addiction rehab marketing agency

Google Premium Partner Status- Insider-Search.com

Insider-Search is excited to announce that Google has promoted our partner status to its Premium level. As an official Premium Google Partner, we look to continue to service our clients with the highest level of honesty, respect and dedication.  In a sentence, we have narrowed it down to hard work and attention to detail, whilst thinking outside the box.  That’s enough cliches for today. Insider-Search–> your newest Premium Google Partner!
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Gmail Ads- Powered by Google AdWords

In using Gmail these days, you have undoubtedly seen and probably accidentally clicked on a Sponsored Ad interwoven within your inbox.  Google has been pilot testing these ads and refining them to be run through Google AdWords.   The Google official release suggests that these sponsored ads are now more integrated and therefore engaging.  While we are highly critical of the overselling of that point, we do, however, give credence to the fact that one change is less ads in the same space.  Google’s attempt to “show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience” is progress,
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5 Reasons PPC Campaigns Need to Be Run By Professionals

While all marketplaces would and do benefit from Professional PPC Management, the following details are specific to service-based businesses, using our extensive experience in the Drug Rehab Industry as the clarifying example. 5 Reasons Consulting Google Partner Agencies Outperform/Are Cheaper Than Hiring 1 Full-Time Employee: Huge Market– addiction/drug rehab/alcohol recovery and the seemingly unlimited iterations of the marketplace are a substantial target scope.  Researching pre-launch keywords as well as perpetually identifying new market targets throughout the life of the campaigns is crucial.  Digital advertising markets fluctuate naturally and seasonally in addition to the dynamicism of Google’s best practices, editorial guidelines, tools and features.
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American Addiction Centers PPC Program

  The Insider-Search Google AdWords expert team was fortunate enough to create, track and optimize American Addiction Center’s pay per click program.  The goal for our PPC team was ultimately pass the day to day management of the programs to AAC’s in-house staff after we’d set-up and run the campaigns for them for the 1st two years.  It was important to American Addiction Center’s VP of marketing, Adam Mittelberg to ultimately have that in-house control over the day to day operations- a goal for which we were happy to cater to.  Typically, this option isn’t viable, that is hiring a full-time
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