Archives for drug rehab marketing agency

5 Reasons PPC Campaigns Need to Be Run By Professionals

While all marketplaces would and do benefit from Professional PPC Management, the following details are specific to service-based businesses, using our extensive experience in the Drug Rehab Industry as the clarifying example. 5 Reasons Consulting Google Partner Agencies Outperform/Are Cheaper Than Hiring 1 Full-Time Employee: Huge Market– addiction/drug rehab/alcohol recovery and the seemingly unlimited iterations of the marketplace are a substantial target scope.  Researching pre-launch keywords as well as perpetually identifying new market targets throughout the life of the campaigns is crucial.  Digital advertising markets fluctuate naturally and seasonally in addition to the dynamicism of Google’s best practices, editorial guidelines, tools and features.
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American Addiction Centers PPC Program

  The Insider-Search Google AdWords expert team was fortunate enough to create, track and optimize American Addiction Center’s pay per click program.  The goal for our PPC team was ultimately pass the day to day management of the programs to AAC’s in-house staff after we’d set-up and run the campaigns for them for the 1st two years.  It was important to American Addiction Center’s VP of marketing, Adam Mittelberg to ultimately have that in-house control over the day to day operations- a goal for which we were happy to cater to.  Typically, this option isn’t viable, that is hiring a full-time
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Drug Rehab Pay Per Click Marketing

Addiction/Drug Rehab PPC marketing, of course, falls under the service based business model- a model that presents it own set of hurdles in determining a bottom line quantification of a PPC program’s effectiveness. These variables include the obvious intangibility of a bottom line, at least when compared to the E-commerce model, where dollars and cents make perfect and final sense. Respective to the drug and alcohol rehab market, pay per click programs define their additional variables or obstacles in presenting a final evaluation metric for any given time period.  We look at phone calls as a primary goal, but can
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Pay Per Click for the Addiction Rehab Marketplace

Service based businesses have the burden of tracking something other than a simple online/e-commerce sale as a bottom line goal.  We at Insider-Search.com have been working with clients in the Drug and Alcohol Rehab industry for 6 years, and use the following metrics to tabulate a bottom line– phone call contacts, emails, and on site ‘chat’ contacts.  These 3 pieces contribute to the cost per lead, the equivalent of an e-commerce sale or assist in that methodology. If you are in the Addiction Rehab industry, an online chat interface is a must.  A recent report from one of our rehab
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