Archives for local adwords expert

Gmail Ads- Powered by Google AdWords

In using Gmail these days, you have undoubtedly seen and probably accidentally clicked on a Sponsored Ad interwoven within your inbox.  Google has been pilot testing these ads and refining them to be run through Google AdWords.   The Google official release suggests that these sponsored ads are now more integrated and therefore engaging.  While we are highly critical of the overselling of that point, we do, however, give credence to the fact that one change is less ads in the same space.  Google’s attempt to “show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience” is progress,
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American Addiction Centers PPC Program

  The Insider-Search Google AdWords expert team was fortunate enough to create, track and optimize American Addiction Center’s pay per click program.  The goal for our PPC team was ultimately pass the day to day management of the programs to AAC’s in-house staff after we’d set-up and run the campaigns for them for the 1st two years.  It was important to American Addiction Center’s VP of marketing, Adam Mittelberg to ultimately have that in-house control over the day to day operations- a goal for which we were happy to cater to.  Typically, this option isn’t viable, that is hiring a full-time
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Affordable AdWords/PPC Management- Work Done In-House

We recently were contacted by a company to provide a PPC proposal and fee quote for full monthly management of their pre-existing Google AdWords account.  While this is a normal occurrence for digital marketing companies like ours, Insider-Search.com, we were asked a simple, yet important question.  That question was, “do you guys do the management and optimization of AdWords in-house?”, which is not only a necessary question, but we reflected that we were surprised that we don’t get asked that more often. For us here at Insider-Search.com, we do all of our own work personally or “in-house”, but there are
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Monthly PPC/AdWords Management Tasks

As we discuss pay per click programs with our clients before the launch of a campaign to go live, many of those clients ask us what is involved in our day to day, week to week management work, because many businesses attempt to build and manage AdWords programs for themselves.  So we have compiled some general on-going tasks we partake in once the campaigns are setup, tracking and live. Monthly Management Tasks 1. Ad rotation and evaluation: A. Ads need to be reviewed regularly for their part in the quality score for each keyword.  Sometimes a certain ad will have
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Google AdWords Ad Extensions- Callouts

Google AdWords has expanded its ad extensions to include Callouts– a new feature that adds more text to your ad in an attempt to boost click-through rates.  While this is a natural attempt for Google to boost revenue, it also has positives for AdWords campaigns and those agencies that are on top of new features and newly adopt them before the general public. Here are a few advantages or reasons we’ve employed the Callouts ad extension for many of our clients: Larger ad footprint- any time we can take up more room on the results page with our ads, be it
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