Local accounts are those
AdWords campaigns with a service or coverage area defined by a radius in miles. These cater to localized businesses that have defined their typical customer as one who is looking to visit their brick and mortar location or similarly, the client visits the customer– i.e. a plumber. Local accounts are typically much cheaper than other state-wide or nationwide accounts due to the fact that the cost per click rates are less due to an only localized competition landscape.
These Google AdWords and
Bing Ads campaigns can have budgets from $10/day and up without any ceiling limitation, but they are known to be very affordable and effective due to the small coverage area. For this reason, we as AdWords consultants require less research and work to both setup and maintain the account on a monthly basis, as compared to those AdWords campaigns covering the entire country– and therefore our fees are affordable by small and tiny sized businesses.
