Archives for addiction rehab marketing

Message Extensions- Google AdWords

October 19, 2016 | No Comments

New Release for Google AdWords– Google’s paid search platform. Message extensions, an extension to the text ad like a call extension, sitelink or callout extends the ad ‘footprint’ and takes up more results page real estate. The function of the tool itself is novel, in that it allows searchers to reach their service/good providers via text message. Of course the advantage of this format is everything that a text message is– simple, un-intrusive, time flexible– but in our minds as an advertiser, it allows the searcher to remain anonymous until they’re comfortable sharing next level personal information. We’ve made this
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Google Premium Partner Status- Insider-Search.com

July 20, 2016 | No Comments

Insider-Search is excited to announce that Google has promoted our partner status to its Premium level. As an official Premium Google Partner, we look to continue to service our clients with the highest level of honesty, respect and dedication. In a sentence, we have narrowed it down to hard work and attention to detail, whilst thinking outside the box. That’s enough cliches for today. Insider-Search–> your newest Premium Google Partner!
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PPC Case Study- Drug Rehab (part 1)

December 15, 2015 | No Comments

We have had the privilege of working with about a dozen addiction rehab facilities (coast to coast) on PPC campaigns over the past 8 years. In the last year we’ve worked on Google AdWords and Bing Ads campaigns with 2 very esteemed organizations, American Addiction Centers and Hope By the Sea. We’ve run PPC campaigns that have had a great level of both short and long-term success, and as a result we created a serviced based PPC case study on our management in the drug rehab marketplace. We do see these principles applying to most service-based PPC campaigns, in particular those
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AdWords Optimization Series Part-1

July 31, 2014 | No Comments

Google AdWords Purchase PathFrom the early days of pay per click’s existence until just recently, the paradigm for ppc management was simply conversion based, or more precisely, a final click only valuation. This means that ppc managers were held to a bottom line success metric and therefore defined keyword performance by any keyword in a particular campaign’s ability to become the final click that led to the desired action– whether an online sale, phone call, email or chat, contact or newsletter sign-up as some examples.We now know that final click does not deserve 100% value. We’ll continue to investigate and
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SEO Audit: Five Essential Steps For Analyzing Your Site

July 29, 2014 | No Comments

You own or work for a business, you have a website, you need more traffic. If this is you then hopefully the following will help you better understand how to approach your much needed SEO website audit. Start With Your Visibility One of the first things if not the first thing anyone should do is check to see if your site is even being cached by Google. By performing a cache: command in the URL in Google Chrome, or by downloading a cache plugin for other browsers, you can very quickly tell whether or not Google is crawling
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What is an AdWords Expert?

July 11, 2014 | No Comments

Insider-Search.com is a Certified Google Partner and Bing Ads Accredited Professional? What is that and how can it help my businesses?We regularly get asked what an AdWords Expert is, which typically means the questioning party has not heard of Google’s flagship paid search marketing program (also referred to as ppc/pay per click) AdWords.For more on Google AdWords, visit the source itself, Google.PPC Ads Appear at the Top of the Google Search ResultsAssuming you know what the AdWords program is, does, and attempts to accomplish in terms of a business marketing solution, we can then explain the classification of a expert
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How Much Should I Pay a PPC Manager?

April 14, 2014 | No Comments

Companies that know the value of PPC (pay per click online marketing), through Google AdWords, Bing and Yahoo Search, have to then decide how to have a winning campaign and who to have create and manage that marketing initiative. Hiring an employee to work these strategies has as a benefit in-house control through the existing marketing department, but the disadvantages must be considered. Hiring comes with the normal HR workload, costs and headache, and employees require benefits, hardware, desk space etc. So many companies find contracting out the work to specialty companies much more efficient and affordable.But what do you
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