Archives for drug rehab marketing

Message Extensions- Google AdWords

October 19, 2016 | No Comments

New Release for Google AdWords– Google’s paid search platform. Message extensions, an extension to the text ad like a call extension, sitelink or callout extends the ad ‘footprint’ and takes up more results page real estate. The function of the tool itself is novel, in that it allows searchers to reach their service/good providers via text message. Of course the advantage of this format is everything that a text message is– simple, un-intrusive, time flexible– but in our minds as an advertiser, it allows the searcher to remain anonymous until they’re comfortable sharing next level personal information. We’ve made this
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Google Premium Partner Status- Insider-Search.com

July 20, 2016 | No Comments

Insider-Search is excited to announce that Google has promoted our partner status to its Premium level. As an official Premium Google Partner, we look to continue to service our clients with the highest level of honesty, respect and dedication. In a sentence, we have narrowed it down to hard work and attention to detail, whilst thinking outside the box. That’s enough cliches for today. Insider-Search–> your newest Premium Google Partner!
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PPC Case Study- Drug Rehab (part 1)

December 15, 2015 | No Comments

We have had the privilege of working with about a dozen addiction rehab facilities (coast to coast) on PPC campaigns over the past 8 years. In the last year we’ve worked on Google AdWords and Bing Ads campaigns with 2 very esteemed organizations, American Addiction Centers and Hope By the Sea. We’ve run PPC campaigns that have had a great level of both short and long-term success, and as a result we created a serviced based PPC case study on our management in the drug rehab marketplace. We do see these principles applying to most service-based PPC campaigns, in particular those
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AdWords Optimization Series Part-1

July 31, 2014 | No Comments

Google AdWords Purchase PathFrom the early days of pay per click’s existence until just recently, the paradigm for ppc management was simply conversion based, or more precisely, a final click only valuation. This means that ppc managers were held to a bottom line success metric and therefore defined keyword performance by any keyword in a particular campaign’s ability to become the final click that led to the desired action– whether an online sale, phone call, email or chat, contact or newsletter sign-up as some examples.We now know that final click does not deserve 100% value. We’ll continue to investigate and
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Drug Rehab Pay Per Click Marketing

August 16, 2013 | 1 Comment

Addiction/Drug Rehab PPC marketing, of course, falls under the service based business model- a model that presents it own set of hurdles in determining a bottom line quantification of a PPC program’s effectiveness. These variables include the obvious intangibility of a bottom line, at least when compared to the E-commerce model, where dollars and cents make perfect and final sense. Respective to the drug and alcohol rehab market, pay per click programs define their additional variables or obstacles in presenting a final evaluation metric for any given time period. We look at phone calls as a primary goal, but can
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