Archives for medium business ppc

How Do Medium-Sized Businesses Handle PPC?

Medium Sized businesses can get caught between lacking corporation sized budgets and being too large for small ‘mom and pop’ type operations to run, in terms of Google PPC marketing.  Larger corporations can afford the 15+% PPC fees, and as a result get needed, customized treatment that is vital to PPC success.  This type of attention is more readily available within smaller organizations, due to the sometimes family oriented nature of appeal that comes with a smaller scope (think buying a burger from your favorite local spot versus McDonald’s)– but PPC expertise and scale-ability can quickly become the weak link in
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