Archives for ontario ppc

How Do Medium-Sized Businesses Handle PPC?

Medium Sized businesses can get caught between lacking corporation sized budgets and being too large for small ‘mom and pop’ type operations to run, in terms of Google PPC marketing.  Larger corporations can afford the 15+% PPC fees, and as a result get needed, customized treatment that is vital to PPC success.  This type of attention is more readily available within smaller organizations, due to the sometimes family oriented nature of appeal that comes with a smaller scope (think buying a burger from your favorite local spot versus McDonald’s)– but PPC expertise and scale-ability can quickly become the weak link in
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Pay Per Click for the Addiction Rehab Marketplace

Service based businesses have the burden of tracking something other than a simple online/e-commerce sale as a bottom line goal.  We at have been working with clients in the Drug and Alcohol Rehab industry for 6 years, and use the following metrics to tabulate a bottom line– phone call contacts, emails, and on site ‘chat’ contacts.  These 3 pieces contribute to the cost per lead, the equivalent of an e-commerce sale or assist in that methodology. If you are in the Addiction Rehab industry, an online chat interface is a must.  A recent report from one of our rehab
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