Companies that know the value of PPC (pay per click online marketing), through Google AdWords, Bing and Yahoo Search, have to then decide how to have a winning campaign and who to have create and manage that marketing initiative.  Hiring an employee to work these strategies has as a benefit in-house control through the existing marketing department, but the disadvantages must be considered.  Hiring comes with the normal HR workload, costs and headache, and employees require benefits, hardware, desk space etc.  So many companies find contracting out the work to specialty companies much more efficient and affordable.But what do you
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