Archives for paid search manager

Message Extensions- Google AdWords

New Release for Google AdWords– Google’s paid search platform. Message extensions, an extension to the text ad like a call extension, sitelink or callout extends the ad ‘footprint’ and takes up more results page real estate.  The function of the tool itself is novel, in that it allows searchers to reach their service/good providers via text message.  Of course the advantage of this format is everything that a text message is– simple, un-intrusive, time flexible– but in our minds as an advertiser, it allows the searcher to remain anonymous until they’re comfortable sharing next level personal information.  We’ve made this
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The Importance of CBlocks in SEO Management

The Importance of CBlocks Some webmasters surprisingly have never even heard of this term, yet CBlocks are vitally important to the search engine performance of your website. So what exactly are they? Think of CBlocks as a way for Google to check to see whether or not your inbound links are coming from sites that relate to each other in some way. There is actually a technical science behind CBlocks which derives from website IP addresses.  Your IP address is part of a CBlock neighborhood that Google can scrape and analyze. At the end of 2013, Moz polled a number
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How Much Should I Pay a PPC Manager?

Companies that know the value of PPC (pay per click online marketing), through Google AdWords, Bing and Yahoo Search, have to then decide how to have a winning campaign and who to have create and manage that marketing initiative.  Hiring an employee to work these strategies has as a benefit in-house control through the existing marketing department, but the disadvantages must be considered.  Hiring comes with the normal HR workload, costs and headache, and employees require benefits, hardware, desk space etc.  So many companies find contracting out the work to specialty companies much more efficient and affordable.But what do you
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