New Release for Google AdWords– Google’s paid search platform. Message extensions, an extension to the text ad like a call extension, sitelink or callout extends the ad ‘footprint’ and takes up more results page real estate. The function of the tool itself is novel, in that it allows searchers to reach their service/good providers via text message. Of course the advantage of this format is everything that a text message is– simple, un-intrusive, time flexible– but in our minds as an advertiser, it allows the searcher to remain anonymous until they’re comfortable sharing next level personal information. We’ve made this
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