Archives for ppc consultant

PPC Case Study- Drug Rehab (part 1)

PPC Case Study- Drug Rehab (part 1)

December 15, 2015 | No Comments

We have had the privilege of working with about a dozen addiction rehab facilities (coast to coast) on PPC campaigns over the past 8 years.  In the last year we’ve worked on Google AdWords and Bing Ads campaigns with 2 very esteemed organizations, American Addiction Centers and Hope By the Sea.  We’ve run PPC campaigns that have had a great level of both short and long-term success, and as a result we created a serviced based PPC case study on our management in the drug rehab marketplace.  We do see these principles applying to most service-based PPC campaigns, in particular those
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AdWords Optimization Series Part-1

AdWords Optimization Series Part-1

July 31, 2014 | No Comments

Google AdWords Purchase PathFrom the early days of pay per click’s existence until just recently, the paradigm for ppc management was simply conversion based, or more precisely, a final click only valuation.  This means that ppc managers were held to a bottom line success metric and therefore defined keyword performance by any keyword in a particular campaign’s ability to become the final click that led to the desired action– whether an online sale, phone call, email or chat, contact or newsletter sign-up as some examples.We now know that final click does not deserve 100% value.  We’ll continue to investigate and
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What is an AdWords Expert?

What is an AdWords Expert?

July 11, 2014 | No Comments

Insider-Search.com is a Certified Google Partner and Bing Ads Accredited Professional?  What is that and how can it help my businesses?We regularly get asked what an AdWords Expert is, which typically means the questioning party has not heard of Google’s flagship paid search marketing program (also referred to as ppc/pay per click) AdWords.For more on Google AdWords, visit the source itself, Google.PPC Ads Appear at the Top of the Google Search ResultsAssuming you know what the AdWords program is, does, and attempts to accomplish in terms of a business marketing solution, we can then explain the classification of a expert
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