Archives for ppc expert

PPC Case Study- Drug Rehab (part 1)

We have had the privilege of working with about a dozen addiction rehab facilities (coast to coast) on PPC campaigns over the past 8 years.  In the last year we’ve worked on Google AdWords and Bing Ads campaigns with 2 very esteemed organizations, American Addiction Centers and Hope By the Sea.  We’ve run PPC campaigns that have had a great level of both short and long-term success, and as a result we created a serviced based PPC case study on our management in the drug rehab marketplace.  We do see these principles applying to most service-based PPC campaigns, in particular those
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How Do Medium-Sized Businesses Handle PPC?

Medium Sized businesses can get caught between lacking corporation sized budgets and being too large for small ‘mom and pop’ type operations to run, in terms of Google PPC marketing.  Larger corporations can afford the 15+% PPC fees, and as a result get needed, customized treatment that is vital to PPC success.  This type of attention is more readily available within smaller organizations, due to the sometimes family oriented nature of appeal that comes with a smaller scope (think buying a burger from your favorite local spot versus McDonald’s)– but PPC expertise and scale-ability can quickly become the weak link in
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