- Larger ad footprint- any time we can take up more room on the results page with our ads, be it sitelinks, call extensions or other tactics, we like to do so. We’ve found increased CTR’s, which not only is an increase in traffic but, CTRs affect ad rank, as we all know.
- We can use Callouts to express calls to action or other important points previously being used in our ad text, therefore freeing up more ad space to attract the searcher with additional verbiage.
- The Callout itself can attract the searcher, with examples like “free shipping”, “25 year experience” or for our PPC Management ads, “free account setup” and “no contracts”.
Google AdWords Ad Extensions- Callouts
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