The Solution: Find a local Google Certified Partner / Bing Yahoo Accredited Pro company who is also a medium, growing company on a similar path, providing:

1. They can accommodate your current and projected media budget– and have the experience to back it up.  Long terms goals in terms of growth are key in lasting professional relationships between client and marketer.
2. The PPC Pro Company has comparatively ‘discounted’ rates, when compared to agencies.  Our maximum fee is 7% of gross media budget, whereas larger agencies won’t talk to you for 10-17%.  A key reminder here, is that a direct comparison between medium and large agencies must include the idea that larger agencies have to outperform its competition, including the fee disparity.
3. The PPC Expert must still provide the smaller business perks and feel, such as direct access, flexibility, and security of knowing your account isn’t handed to an intern because you’re a small fish in a big pond.  Many of our clients really feel comfortable, because not only can they directly call my desk, they also know team really is the key.  We’re working together, without the smug undertones suggesting, your questions are pointless, or you don’t know enough about this, etc.  Business owners of all ages and levels of knowledge exist and must be tailored to.

Final Outcome- medium sized businesses can benefit from the advantages of both small and larger sized PPC Expert perks by finding a PPC Pro Company of a similar size- a best of both worlds approach.