How Much Should I Pay a PPC Manager?
But what do you pay a consulting company to work your campaigns?
But most organizations that don’t consider themselves “tiny businesses”, also shouldn’t go the least expensive route of single managers, who though they have no overhead and therefore the cheapest fees– professionalism, expertise, and experience can lack. And additionally, like the in-house hiring option, a single manager comes with only a single perspective, where most PPC pros would argue that multiple viewpoints, and multiple brains are where the real comprehensive strategy lies. No single person can drive a large ship, and that metaphor applies. Teamwork and team disagreement produce the soundest strategies for medium and large budgets.
So working with agencies is clearly the best option for long term PPC success– assuming you can afford their management fees. That is why smaller agencies like Insider-Search.com exist with a goal to provide large agency results, at affordable fees (7% max) with small company customer service and accessibility.