Social Media sites like Twitter and Facebook are probably the two most well know social communities, where people ‘socially’ interact through networking or another association. Social Media Optimization attempts to harness the power of those networks through a means of marketing. This is why having a knowledgeable and experienced social media consultant is essential in creating brand leverage for your business.

A successful Social Media strategy uses a myriad of tools including those of Web 2.0: blogs, RSS feeds, social networking sites, social bookmark buttons, tagging, multimedia posts, and wikis. The ultimate goals can also vary but they consist of targeting a particular audience, creating an online presence, and the development of familiarity and authority with a certain type of customer. And we cater to all these goals when creating a Social Marketing plan, customized to each business we work with.

Web 2.0 provides many dynamic opportunities to become a participant in these social networking sites. This allows the creation of new opportunities to reach potential customers and to establish an ongoing conversation with that community. Social Media Optimization works with the same idea as “word of mouth” advertising, but is more efficient due to the tools and power of the internet.

As a social media marketing company, we understand that social media optimization is a relatively new concept and practice, with quickly changing formats, goals and best practices—all of which our professionals work on the cutting edge to adopt early and gain the greatest benefit.

Let’s start a conversation about our national and local Social Media Optimization Services and internet marketing management and how they can impact your business.