Archives for adwords company

Gmail Ads- Powered by Google AdWords

In using Gmail these days, you have undoubtedly seen and probably accidentally clicked on a Sponsored Ad interwoven within your inbox.  Google has been pilot testing these ads and refining them to be run through Google AdWords.   The Google official release suggests that these sponsored ads are now more integrated and therefore engaging.  While we are highly critical of the overselling of that point, we do, however, give credence to the fact that one change is less ads in the same space.  Google’s attempt to “show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience” is progress,
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Call Only Google AdWords’s Campaigns

  In our never-ending quest to server our reader base with new Google AdWords features and tools, today we’re bringing light to a new campaign type- “Call Only- ads that encourage people to call your business“.  The Google AdWords official description line is pretty clear, but it is important to note that there are no clicks to the advertiser’s web site, whatsoever.  In the past campaigns that enlisted call extensions, even those with the phone number only, no link to a web site option, still had the option for click-throughs for any non-mobile ads, for which direct calling wasn’t an
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Should I Run a Google AdWords Campaign Myself?

Many of our clients, from companies of varying sizes and industries, come to us having tried to create, develop and maintain PPC marketing accounts- namely through Google AdWords.  We have found that many small and medium sized businesses initially decide to try their hand at managing these campaigns, and typically with little or even no success then look to internet marketing companies like Insider-Search for our expertise.  Our best successes in these instances are not only defining realizing increased sales or leads, but in doing so we more than pay for our own management fees (max 7% of the budget).
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Bing Ads Reduces Mobile Targeting Options

Bing has recently issued a release stating that their PPC platform, Bing Ads, is no longer allowing opt outs by device.  The user/marketer can no longer choose to not push their ads through any of the 3 device types: desktop, tablet or mobile.  Therefore the inability to isolate by device is not an enhancement, but instead a Bing revenue strategy.  Bing’s release does state that it has an advantage over its competition in Google AdWords by providing a chart that suggests they are more customizable because the “tablet” option can be adjusted through a Bid Modifier, while Google cannot. Bing is
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Monthly PPC/AdWords Management Tasks

As we discuss pay per click programs with our clients before the launch of a campaign to go live, many of those clients ask us what is involved in our day to day, week to week management work, because many businesses attempt to build and manage AdWords programs for themselves.  So we have compiled some general on-going tasks we partake in once the campaigns are setup, tracking and live. Monthly Management Tasks 1. Ad rotation and evaluation: A. Ads need to be reviewed regularly for their part in the quality score for each keyword.  Sometimes a certain ad will have
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Bing Ads New Feature- Shared Library

The Bing Ads/Yahoo Search marriage of PPC marketing has basically been defined by that team’s ability to play catch-up with Google AdWords (Google’s pay per click platform).  I got to see this catch-up back in the early to mid 2000’s when I worked for Yahoo’s Search Marketing division. Recently we got a few new feature that Google AdWords has had for probably 2 to 3 years.  A Shared Library option is now available in the left hand side account tab.  While the Google AdWords version of the Shared Library includes 5 features: Ads/Audience, Bid Strategies, Budgets, Campaign Negative Keywords, and Campaign
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