Archives for adwords management company

How Much Is Fair To Pay My AdWords Management Company? 5 Questions To Ask

When any of us look to utilize a service, especially one we’re only vaguely familiar with, the topic of cost is a primary concern.  No one wants to get ripped off, and at least in the example of digital marketing, unlike an oil change, your marketer should be able to prove the value added each month.  Unfortunately when I get my oil changed, unless I literally watch them during the process, I’ll never know if my oil actually was changed, and in that the opportunity for taking advantage is born.  The same can be true with digital marketing, including AdWords
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Call Only Google AdWords’s Campaigns

  In our never-ending quest to server our reader base with new Google AdWords features and tools, today we’re bringing light to a new campaign type- “Call Only- ads that encourage people to call your business“.  The Google AdWords official description line is pretty clear, but it is important to note that there are no clicks to the advertiser’s web site, whatsoever.  In the past campaigns that enlisted call extensions, even those with the phone number only, no link to a web site option, still had the option for click-throughs for any non-mobile ads, for which direct calling wasn’t an
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Should I Run a Google AdWords Campaign Myself?

Many of our clients, from companies of varying sizes and industries, come to us having tried to create, develop and maintain PPC marketing accounts- namely through Google AdWords.  We have found that many small and medium sized businesses initially decide to try their hand at managing these campaigns, and typically with little or even no success then look to internet marketing companies like Insider-Search for our expertise.  Our best successes in these instances are not only defining realizing increased sales or leads, but in doing so we more than pay for our own management fees (max 7% of the budget).
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Monthly PPC/AdWords Management Tasks

As we discuss pay per click programs with our clients before the launch of a campaign to go live, many of those clients ask us what is involved in our day to day, week to week management work, because many businesses attempt to build and manage AdWords programs for themselves.  So we have compiled some general on-going tasks we partake in once the campaigns are setup, tracking and live. Monthly Management Tasks 1. Ad rotation and evaluation: A. Ads need to be reviewed regularly for their part in the quality score for each keyword.  Sometimes a certain ad will have
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Google AdWords Ad Extensions- Callouts

Google AdWords has expanded its ad extensions to include Callouts– a new feature that adds more text to your ad in an attempt to boost click-through rates.  While this is a natural attempt for Google to boost revenue, it also has positives for AdWords campaigns and those agencies that are on top of new features and newly adopt them before the general public. Here are a few advantages or reasons we’ve employed the Callouts ad extension for many of our clients: Larger ad footprint- any time we can take up more room on the results page with our ads, be it
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Reasons Your AdWords Manager Isn’t Cutting It

Many companies don’t know how to go about finding and then vetting PPC consultants or management companies for a few good reasons, namely they themselves may not know enough about pay per click or search engine optimization to feel confident in the interviewing process.  A parallel can be drawn to those of us not mechanically inclined when taking our cars for a service.  For this reason we’ve outlined a few points or suggested questions to ask yourself about your ppc marketer and their relationship with you and the campaigns they are running on your behalf.  Being a Certified Google Partner,
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