Archives for adwords management

How Is An AdWords Professional Better Than You?

4 Ways Experts Will Outperform You (aka, How Pros Provide Value That More Than Pay For Their Fees): Ad Formulation– getting the best converting, highest click through rates for ads. Keyword Research– having all the marketplace has to offer today and tomorrow, not to mention NOT excluding budget waste in the form of keywords, campaign settings and networks. Tracking– what is happening, measurably.  Tracking is time-consuming, complicated and multi-faceted.  It is not an aspect of PPC/Google AdWords/Bing Ads that a novice should expect to pick-up, understand and be able to reproduce immediately. Campaign Structuring- in a phrase, quality score.  Working each
Read More

Call Only Google AdWords’s Campaigns

  In our never-ending quest to server our reader base with new Google AdWords features and tools, today we’re bringing light to a new campaign type- “Call Only- ads that encourage people to call your business“.  The Google AdWords official description line is pretty clear, but it is important to note that there are no clicks to the advertiser’s web site, whatsoever.  In the past campaigns that enlisted call extensions, even those with the phone number only, no link to a web site option, still had the option for click-throughs for any non-mobile ads, for which direct calling wasn’t an
Read More

Monthly PPC/AdWords Management Tasks

As we discuss pay per click programs with our clients before the launch of a campaign to go live, many of those clients ask us what is involved in our day to day, week to week management work, because many businesses attempt to build and manage AdWords programs for themselves.  So we have compiled some general on-going tasks we partake in once the campaigns are setup, tracking and live. Monthly Management Tasks 1. Ad rotation and evaluation: A. Ads need to be reviewed regularly for their part in the quality score for each keyword.  Sometimes a certain ad will have
Read More

Bing Ads New Feature- Shared Library

The Bing Ads/Yahoo Search marriage of PPC marketing has basically been defined by that team’s ability to play catch-up with Google AdWords (Google’s pay per click platform).  I got to see this catch-up back in the early to mid 2000’s when I worked for Yahoo’s Search Marketing division. Recently we got a few new feature that Google AdWords has had for probably 2 to 3 years.  A Shared Library option is now available in the left hand side account tab.  While the Google AdWords version of the Shared Library includes 5 features: Ads/Audience, Bid Strategies, Budgets, Campaign Negative Keywords, and Campaign
Read More