Archives for affordable adwords manager

5 Reasons PPC Campaigns Need to Be Run By Professionals

While all marketplaces would and do benefit from Professional PPC Management, the following details are specific to service-based businesses, using our extensive experience in the Drug Rehab Industry as the clarifying example. 5 Reasons Consulting Google Partner Agencies Outperform/Are Cheaper Than Hiring 1 Full-Time Employee: Huge Market– addiction/drug rehab/alcohol recovery and the seemingly unlimited iterations of the marketplace are a substantial target scope.  Researching pre-launch keywords as well as perpetually identifying new market targets throughout the life of the campaigns is crucial.  Digital advertising markets fluctuate naturally and seasonally in addition to the dynamicism of Google’s best practices, editorial guidelines, tools and features.
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Call Only Google AdWords’s Campaigns

  In our never-ending quest to server our reader base with new Google AdWords features and tools, today we’re bringing light to a new campaign type- “Call Only- ads that encourage people to call your business“.  The Google AdWords official description line is pretty clear, but it is important to note that there are no clicks to the advertiser’s web site, whatsoever.  In the past campaigns that enlisted call extensions, even those with the phone number only, no link to a web site option, still had the option for click-throughs for any non-mobile ads, for which direct calling wasn’t an
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Affordable AdWords/PPC Management- Work Done In-House

We recently were contacted by a company to provide a PPC proposal and fee quote for full monthly management of their pre-existing Google AdWords account.  While this is a normal occurrence for digital marketing companies like ours, Insider-Search.com, we were asked a simple, yet important question.  That question was, “do you guys do the management and optimization of AdWords in-house?”, which is not only a necessary question, but we reflected that we were surprised that we don’t get asked that more often. For us here at Insider-Search.com, we do all of our own work personally or “in-house”, but there are
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Reasons Your AdWords Manager Isn’t Cutting It

Many companies don’t know how to go about finding and then vetting PPC consultants or management companies for a few good reasons, namely they themselves may not know enough about pay per click or search engine optimization to feel confident in the interviewing process.  A parallel can be drawn to those of us not mechanically inclined when taking our cars for a service.  For this reason we’ve outlined a few points or suggested questions to ask yourself about your ppc marketer and their relationship with you and the campaigns they are running on your behalf.  Being a Certified Google Partner,
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