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How Is An AdWords Professional Better Than You?

4 Ways Experts Will Outperform You (aka, How Pros Provide Value That More Than Pay For Their Fees): Ad Formulation– getting the best converting, highest click through rates for ads. Keyword Research– having all the marketplace has to offer today and tomorrow, not to mention NOT excluding budget waste in the form of keywords, campaign settings and networks. Tracking– what is happening, measurably.  Tracking is time-consuming, complicated and multi-faceted.  It is not an aspect of PPC/Google AdWords/Bing Ads that a novice should expect to pick-up, understand and be able to reproduce immediately. Campaign Structuring- in a phrase, quality score.  Working each
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