Back in my days at Yahoo! Inc, in the search marketing division (2004-2007), which has now become Bing Ads, there was an option for a top-level, account budget. Account managers were able to set a final amount the the account could spend, regardless of the individual campaign allotment of funds. This was particularly useful for our clients like Chem-Dry of Huntington Beach, whom market to the majority of Orange County, don’t have city-specific fund limitations, but instead a final daily budget. Our campaign structure isolates each city with a Geo and IP targeted campaign pair. Since the current Bing/Yahoo platform
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