Archives for drug rehab marketing

Drug Rehab Pay Per Click Marketing

Addiction/Drug Rehab PPC marketing, of course, falls under the service based business model- a model that presents it own set of hurdles in determining a bottom line quantification of a PPC program’s effectiveness. These variables include the obvious intangibility of a bottom line, at least when compared to the E-commerce model, where dollars and cents make perfect and final sense. Respective to the drug and alcohol rehab market, pay per click programs define their additional variables or obstacles in presenting a final evaluation metric for any given time period.  We look at phone calls as a primary goal, but can
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Pay Per Click for the Addiction Rehab Marketplace

Service based businesses have the burden of tracking something other than a simple online/e-commerce sale as a bottom line goal.  We at have been working with clients in the Drug and Alcohol Rehab industry for 6 years, and use the following metrics to tabulate a bottom line– phone call contacts, emails, and on site ‘chat’ contacts.  These 3 pieces contribute to the cost per lead, the equivalent of an e-commerce sale or assist in that methodology. If you are in the Addiction Rehab industry, an online chat interface is a must.  A recent report from one of our rehab
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