Archives for google adwords consultant

Should I Run a Google AdWords Campaign Myself?

Many of our clients, from companies of varying sizes and industries, come to us having tried to create, develop and maintain PPC marketing accounts- namely through Google AdWords.  We have found that many small and medium sized businesses initially decide to try their hand at managing these campaigns, and typically with little or even no success then look to internet marketing companies like Insider-Search for our expertise.  Our best successes in these instances are not only defining realizing increased sales or leads, but in doing so we more than pay for our own management fees (max 7% of the budget).
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Google AdWords Ad Extensions- Callouts

Google AdWords has expanded its ad extensions to include Callouts– a new feature that adds more text to your ad in an attempt to boost click-through rates.  While this is a natural attempt for Google to boost revenue, it also has positives for AdWords campaigns and those agencies that are on top of new features and newly adopt them before the general public. Here are a few advantages or reasons we’ve employed the Callouts ad extension for many of our clients: Larger ad footprint- any time we can take up more room on the results page with our ads, be it
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