Archives for google adwords expert

Should I Run a Google AdWords Campaign Myself?

Many of our clients, from companies of varying sizes and industries, come to us having tried to create, develop and maintain PPC marketing accounts- namely through Google AdWords.  We have found that many small and medium sized businesses initially decide to try their hand at managing these campaigns, and typically with little or even no success then look to internet marketing companies like Insider-Search for our expertise.  Our best successes in these instances are not only defining realizing increased sales or leads, but in doing so we more than pay for our own management fees (max 7% of the budget).
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Bing Ads Reduces Mobile Targeting Options

Bing has recently issued a release stating that their PPC platform, Bing Ads, is no longer allowing opt outs by device.  The user/marketer can no longer choose to not push their ads through any of the 3 device types: desktop, tablet or mobile.  Therefore the inability to isolate by device is not an enhancement, but instead a Bing revenue strategy.  Bing’s release does state that it has an advantage over its competition in Google AdWords by providing a chart that suggests they are more customizable because the “tablet” option can be adjusted through a Bid Modifier, while Google cannot. Bing is
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