Archives for google adwords manager

Bing Ads Reduces Mobile Targeting Options

Bing has recently issued a release stating that their PPC platform, Bing Ads, is no longer allowing opt outs by device.  The user/marketer can no longer choose to not push their ads through any of the 3 device types: desktop, tablet or mobile.  Therefore the inability to isolate by device is not an enhancement, but instead a Bing revenue strategy.  Bing’s release does state that it has an advantage over its competition in Google AdWords by providing a chart that suggests they are more customizable because the “tablet” option can be adjusted through a Bid Modifier, while Google cannot. Bing is
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Reasons Your AdWords Manager Isn’t Cutting It

Many companies don’t know how to go about finding and then vetting PPC consultants or management companies for a few good reasons, namely they themselves may not know enough about pay per click or search engine optimization to feel confident in the interviewing process.  A parallel can be drawn to those of us not mechanically inclined when taking our cars for a service.  For this reason we’ve outlined a few points or suggested questions to ask yourself about your ppc marketer and their relationship with you and the campaigns they are running on your behalf.  Being a Certified Google Partner,
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