Archives for local adwords agency

How Much Is Fair To Pay My AdWords Management Company? 5 Questions To Ask

When any of us look to utilize a service, especially one we’re only vaguely familiar with, the topic of cost is a primary concern.  No one wants to get ripped off, and at least in the example of digital marketing, unlike an oil change, your marketer should be able to prove the value added each month.  Unfortunately when I get my oil changed, unless I literally watch them during the process, I’ll never know if my oil actually was changed, and in that the opportunity for taking advantage is born.  The same can be true with digital marketing, including AdWords
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Gmail Ads- Powered by Google AdWords

In using Gmail these days, you have undoubtedly seen and probably accidentally clicked on a Sponsored Ad interwoven within your inbox.  Google has been pilot testing these ads and refining them to be run through Google AdWords.   The Google official release suggests that these sponsored ads are now more integrated and therefore engaging.  While we are highly critical of the overselling of that point, we do, however, give credence to the fact that one change is less ads in the same space.  Google’s attempt to “show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience” is progress,
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Affordable AdWords/PPC Management- Work Done In-House

We recently were contacted by a company to provide a PPC proposal and fee quote for full monthly management of their pre-existing Google AdWords account.  While this is a normal occurrence for digital marketing companies like ours, Insider-Search.com, we were asked a simple, yet important question.  That question was, “do you guys do the management and optimization of AdWords in-house?”, which is not only a necessary question, but we reflected that we were surprised that we don’t get asked that more often. For us here at Insider-Search.com, we do all of our own work personally or “in-house”, but there are
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Bing Ads New Feature- Shared Library

The Bing Ads/Yahoo Search marriage of PPC marketing has basically been defined by that team’s ability to play catch-up with Google AdWords (Google’s pay per click platform).  I got to see this catch-up back in the early to mid 2000’s when I worked for Yahoo’s Search Marketing division. Recently we got a few new feature that Google AdWords has had for probably 2 to 3 years.  A Shared Library option is now available in the left hand side account tab.  While the Google AdWords version of the Shared Library includes 5 features: Ads/Audience, Bid Strategies, Budgets, Campaign Negative Keywords, and Campaign
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Google AdWords Ad Extensions- Callouts

Google AdWords has expanded its ad extensions to include Callouts– a new feature that adds more text to your ad in an attempt to boost click-through rates.  While this is a natural attempt for Google to boost revenue, it also has positives for AdWords campaigns and those agencies that are on top of new features and newly adopt them before the general public. Here are a few advantages or reasons we’ve employed the Callouts ad extension for many of our clients: Larger ad footprint- any time we can take up more room on the results page with our ads, be it
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