Archives for local ppc agency

5 Reasons PPC Campaigns Need to Be Run By Professionals

While all marketplaces would and do benefit from Professional PPC Management, the following details are specific to service-based businesses, using our extensive experience in the Drug Rehab Industry as the clarifying example. 5 Reasons Consulting Google Partner Agencies Outperform/Are Cheaper Than Hiring 1 Full-Time Employee: Huge Market– addiction/drug rehab/alcohol recovery and the seemingly unlimited iterations of the marketplace are a substantial target scope.  Researching pre-launch keywords as well as perpetually identifying new market targets throughout the life of the campaigns is crucial.  Digital advertising markets fluctuate naturally and seasonally in addition to the dynamicism of Google’s best practices, editorial guidelines, tools and features.
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Monthly PPC/AdWords Management Tasks

As we discuss pay per click programs with our clients before the launch of a campaign to go live, many of those clients ask us what is involved in our day to day, week to week management work, because many businesses attempt to build and manage AdWords programs for themselves.  So we have compiled some general on-going tasks we partake in once the campaigns are setup, tracking and live. Monthly Management Tasks 1. Ad rotation and evaluation: A. Ads need to be reviewed regularly for their part in the quality score for each keyword.  Sometimes a certain ad will have
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Bing Ads New Feature- Shared Library

The Bing Ads/Yahoo Search marriage of PPC marketing has basically been defined by that team’s ability to play catch-up with Google AdWords (Google’s pay per click platform).  I got to see this catch-up back in the early to mid 2000’s when I worked for Yahoo’s Search Marketing division. Recently we got a few new feature that Google AdWords has had for probably 2 to 3 years.  A Shared Library option is now available in the left hand side account tab.  While the Google AdWords version of the Shared Library includes 5 features: Ads/Audience, Bid Strategies, Budgets, Campaign Negative Keywords, and Campaign
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